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Posted By baxaz ako     December 7, 2019    

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Intranet Portal - Business Case ROI ECommerce Articles | February 16 Sammy Watkins Jersey , 2005

How can I make the business case for an Intranet, or Corporate, Portal? What benefits can I include to establish a decent Return on Investment (ROI)? This article contains some ideas and strategies that might help.

How can I make the business case for an Intranet, or Corporate, Portal? What benefits can I include to establish a decent Return on Investment (ROI)? This article contains some ideas and strategies that might help.

The days of easy money are over

In these post-dot-com days of the 21st Century Austin Bryant Jersey , the hype attached to IT is well and truly over. The modern Board is deeply suspicious of large IT projects with questionable benefits and a long-term payback period.

The good news is that a world-class portal implementation has the power to completely transform your organisation and touch everyone, from the office of your CEO to the lady in the canteen.

First a little on Costs

Sorry, but the cost of the software is only a relatively small part of the overall bill; with other major costs in hardware, process change and integration activities. Your first (and major) portal project is (in terms of cost) more an infrastructure investment than it is an application.

As a rough rule of thumb (for a user base >10,000) Travis Etienne Jersey , budget for £250 per desktop to put in the essentials (including portal and content management solutions). If you are also integrating to (and exposing) your ERP or CRM systems, add £150.

Direct Benefits

Based on my experience, Direct Benefits (those that you can directly bake into line budgets and make an individual directorate accountable for realising) are only 20-25% of the total prize and will not generally cover the portal implementation costs by themselves. Direct benefits include reduced printing and distribution costs, decommissioning legacy intranets and FTE savings in operational areas (including IT development & support, Finance & Procurement ledger processing and HR employee services).

Soft Benefits include improved employee satisfaction Clemson Tigers Jersey , better communication and corporate belonging, the importance of which should not be under-estimated in your business case. After all, there is always an emotional, as well as a rational, reason for every purchasing decision.

However Ty Lazenby Jersey , the bulk of portal benefits are Indirect Benefits, where time saved in line areas leads to (for example) reduced call times in call centres, higher sales, faster time to market for new products, fewer failed projects and so on. Benefits realisation is the issue with such benefits. After all Richard Anderson Jersey , you can't fire 10 minutes of a person a day! The time they have saved is real - ultimately saving cost and driving sales - but it cannot be readily tracked to either.

Making the Business Case: A 10 Step Approach

In the Business Case chapter of my (free to access) Intranet Portal Guide (see ) I outline a 10 step approach to making the portal business case.

1) Seek External Legitimacy:

Consider using a leading consulting firm to lend weight to the business case. They can bring with them experience (from having done it before elsewhere), a knowledgebase (of facts and figures about the benefits other companies have achieved) and a fresh perspective on your organisation, valued by executives.

2) Benchmark other Organisations:

I have included in my guide details of public-domain benefit claims from early UK & US portal adopters, including British Airways, BP Read Streller Jersey , Ford Motors Company, IBM, Bell South, Dow, Cisco and BT. Showing your Board that others have delivered real benefits lessens the feeling that their decision is a ?leap of faith?.

3) Collect Hard Metrics:

Direct benefits may be only 15-25% of your total benefits Rashard Odomes Jersey , so work hard to identify savings in Intranet & Collaborative decommissioning; Print, Postage & Distribution Costs, Processing Manpower reductions; and Third Party expenditure savings.

4) Use a Comprehensive Time Survey:

In my guide, I suggest that you survey several hundred (representative) users to establish how much time per day they expect to save by using key portal functionality. This will help you to put a financial value on indirect benefits. I outline 10 sample questions and provide benchmark results you could expect to see.

5) Build a Wall of Benefits:

When you are trying to build an ROI based on indirect benefits, you can expect those benefits to be challenged vigorously. By having literally hundreds of individual line items and a big overall total Patrick Geha Jersey , you improve your chances of surviving the Finance ?Red Pen?. In my guide, I outline 101 benefit ideas to get you going.

6) Link to the Strategic Agenda:

Tie the investment closely to the Strategic Agenda of your organisation. If there is another key initiative currently grabbing all the attention at board level (e.g. CRM or ERP) then make sure your portal case complements, or ideally completes, that strategic picture. Use camouflage if necessary, as all is fair in love and war!

7) Identify 2-3 Killer Apps:

That will focus the attention (and support) of key sponsors. Look for win-win apps Matt Freeman Jersey , where the user loves using them but the provider department also extracts key benefits. For example, a self-service HR application where the employee can keep their details up-to-date easily and the company can reduce employee service heads.

8) Use a Cost Avoidance Argument:

Your investment will reduce future project costs. After all, a portal is essentially a free infrastr

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